Ford Motor Company’s market share went from a high of 50-60% in the early 1920’s down to 20% by World War II. Meanwhile, GM’s market share jumped from 12% all the way to 50%. It was the leadership of a rival executive (and Ford’s disdain for the management practices this rival instituted) that allowed GM to make such gains. This entry is about that rival executive, Alfred P. Sloan, Jr. (namesake of the MIT Sloan School of Management), and the incredible way he managed complexity while leading GM to incredible heights. (And no, the irony of writing about auto execs as great leaders and GM as a dominant company in particular is not at all lost on me.) (Click to read more).
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